In its simplest form, pure white has no other pigment added to the tin except white. Perfect for ceilings or trims for a clean and sleek look. Creating the softest most sympathetic colour without the colder blue undertones of other white paints. 
 
This sample is 8x5.5 inches and represents a match to the colour clarified in the product description. By having bigger samples and eliminating the need for a sample book it reduces the amount of cardboard that is wasted and used overall reducing our carbon footprint. Actual colours may vary. This is due to computer monitors displaying colours differently and the interpretation of the colour.